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Other References:
- https://upfrontbusinessdevelopment.co.uk/how-to-approach-the-fmcg-sector/
- https://economictimes.indiatimes.com/industry/cons-products/fmcg/watch-patanjali-ranked-as-most-trusted-fmcg-brand-in-india/videoshow/64043963.cms
- http://www.dnaindia.com/business/report-indian-fmcg-firms-face-global-headwinds-dabur-2610573
- http://www.business-standard.com/article/companies/patanjali-tops-unilever-itc-dabur-as-india-s-most-trusted-fmcg-brand-118050500413_1.html
Lateral Thinking 
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