What is HDFC Diwali Dhamaka?

In an era of, BNPL(Buy Now Pay Later) Cards and Innovative Neo Banks like Jupiter(in partnership with Federal Bank), the Market Leader since liberalization, HDFC Bank is trying to catch up.

Buy Now Pay Later (BNPL): A Fast Catching Trend in India

HDFC Bank is bringing a bundled offering to attract customers from all age groups and professions.

HDFC Bank Exclusive Offers During Diwali 2021

The offering is made up of

  1. Loans(Individual) – Personal, Car, Gold, Home, Vehicle
  2. Loans(Business) – Business
  3. Easy EMI – Flexible Payment Terms
  4. Secured Loans at ~10%
  5. Cards – With Different Offers Linked to them
HDFC Bank Tie-Up with Amazon India

The bank is hoping to cash in on the consumption story of India that has been dented owing to the Covid-19 related lockdown and subsequent job losses.

Covid-19 India: Lockdown, Jobless and Reduced Spending

For utilization of the offers and the cash through borrowings, HDFC has tied up with over 10,000 merchants. As an example, the bank offers a cashback offer of Rs Rs 6,000 on the recently launched iPhone 13.

Exclusive Offer from HDFC Bank on buying recently launched Apple iPhone-13

Hope you find this helpful

God Bless!

Further Read:

  1. https://www.hdfcbank.com/personal/resources/learning-centre/pay/celebrate-festive-treats-with-hdfc-bank
  2. HDFC Bank launches festive offers, partners with over 10,000 merchants

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